We’re already dreaming of a robotic Astro Boy using Wowwee technology.

On August 14, the Imagi animation Studios announced that they had made a deal with WowWee (the makers of the sophisticated robots discussed in this community.)

The new partnership would tap WowWee to create the toys based on Imagi’s next two animated movies: Gatchaman and Astro Boy – that will be released in 2009.

The press release said “The Gatchaman and Astro Boy toy lines are expected to include action figures, vehicles, playsets, robotic figures, activity toys, and plush. Wowwee is providing some of its proprietary technology for advanced robotics and flying vehicles. In all cases, the designs and play patterns of the toys will closely replicate the look and story line of the films.”

The deal is promising something special to kids and filmgoers.

"All too often, film-licensed toys fail to live up to kids' expectations, because they fall so far short of what the kids see on the movie screen," said Douglas Glen, Imagi's Co-CEO and Chief Production Officer. "But in the case of Gatchaman and Astro Boy, the filmmakers are working closely with the toy designers to make toys that are as innovative and feature-rich as the films themselves."

"We're combining the most advanced technology in the toy industry with creative ideas from two great animated action movies," said Eric Lau, Chief Operating Officer of Wowwee Ltd. "Our sophisticated toys will surprise and delight consumers with features and play depth they've never before enjoyed in film based products."

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