Robosapien to Star on the Silver ScreenPosted by Jeff Block on Wednesday, 7 March 2007
Robosapien is perhaps the most famous robotic toy in the world. Over 4 million units sold makes our intrepid friend a legend in his own time - the dawn of the age of robotics. But now, Robosapien is not just a toy, not just famous, not just your favorite bot to modify... Now he's a movie star!
And not just any movie, by any producer, either. The legendary Avi Arad (Arad Productions) will be pouring his creative genius - you may remember his work from such Marvel re-births as Spiderman 2, The Hulk and X-Men 3 to name a few - into a feature length, combination CGI and live action movie featuring our hero ... Robosapien.
RoboCommunity got a chance to discuss the movie briefly with those in the know at WowWee today. They said that the film - which is already in the early stages of production - will be funny, somewhat "warm and fuzzy", and targeted at the whole family. Definitely kid friendly. "Think Pinocchio meets E.T. meets Alf." Now, think it in all the CGI splendor we've come to know and love from the man who has been bringing our favorite Marvel comic classics back to life on the big screen over the last few years.
We'll keep you posted as more information unfolds. I don't know about you, but I can't wait to see where Arad goes with this one!
A copy of WowWee's official press release follows. Also, check out more information on Avi Arad.
WOWWEE® AND ARAD PRODUCTIONS
ANNOUNCE NEW MOTION PICTURE STARRING ROBOSAPIENTM
HONG KONG - Wowwee Ltd. announces that they have joined forces with Arad Productions to bring Robosapien to the big screen. The feature film, which will combine live-action and CGI is targeted for release in 2009.
With worldwide sales of more that 4 million units, Robosapien is the most popular entertainment robot in the world, and has become the standard by which all other Robots are measured. A beloved icon, Robosapien and his Wowwee Robotics "family" are currently featured premiums in McDonald's® Happy Meal® and Mighty Kids Meal® program.
"We are thrilled to be working with Avi Arad," said Richard Yanofsky, president of Wowwee Group. "He is the ideal person to successfully translate Robosapien's lifelike characteristics and endearing personality into a compelling and entertaining story. Watching Arad bring Robosapien to life will be a dream come true."
"The toy industry is my first love," said Arad. "And Robosapien has intrigued me since he was introduced. He has all the right elements to make a family feature film with the ability to touch people on an emotional level."
The former CEO and Chairman of Marvel Studios, Avi Arad, toy industry legend and a self proclaimed comic book fanatic, has been the driving force behind the enormously successful resurgence of movies based on comic book characters.
Arad is the producer of Spider-Man 2 and Spider-Man 3; X-Men: The Last Stand; Ghost Rider; The Hulk; Daredevil; The Punisher; Elektra; and Fantastic Four. He is the executive producer of Spider-Man; X-Men and X2: X-Men United; Blade, Blade II and Blade: Trinity.
WowWee Ltd. is a privately-owned, Hong Kong based company with a worldwide sales and distribution network. The Company is the recognized leader in the manufacturing of innovative hi-tech consumer robotic and entertainment products. For more information and to see the latest WowWee products please visit www.wowwee.com.
McDonald's Happy Meal and Mighty Kids Meal trademarks are owned by McDonalds Corporation and its affiliates and used with permission.